Traditionally many business management tools were the preserve of public corporations and multinationals. Now, as a result of the IFC small and medium enterprise (SME) toolkit initiative, tools such as business plan generators, website builders, financial models and calculators, blogging and conference facilities are available to SMEs, particularly in developing countries. This note assesses the success of this initiative, the rate of take up, which topics are the most popular and considers the implications of some surprising user profile figures.